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April 24, 2019

WOW – What a weekend!

Mini Mode’s third season and first birthday was on the 15th and 16th February! The event was spread over two glamourous days for Industry and Consumers in Marylebone. With over 180 models and 25 designers, it was an unmissable experience!

Amanda Rabor, Founder of Mini Mode says:  “It was truly an incredible show. A lot of hard work but I’m so happy it paid off. Now we can focus on growing Mini Mode and making it the place to be for fashion, fun and family during London Kids Fashion Week.”

Guests were greeted with beautiful goody bags printed by RGM including special VIP goody bags in a gorgeous pink that everyone LOVED!

The performers

A huge shoutout goes to our kid presenters and performers. Showcasing kid talent and giving them a chance to have a platform like this is what we’re all about.  It’s about giving kids confidence and a chance to shine.

Hosts included Denny Ashiton, Lexi Gibbon and Zayne and Zerina.

Photography Credit: Macaroni Kids

You may recognise Denny as he performed a monologue at our last show. It was a delight to have him return and be part of our hosting panel this season!

Lexi Gibbon has been part of our show since the beginning. She sung in the first show and modelled in our second show and this time she was a triple threat – she co-hosted, she debuted her song and she also modelled!

Zayne and Zerina are our youngest hosts and brought a fabulous energy and excitement to the show. Their outfits were sponsored by the amazing Raspberry Plum – don’t they look fab!

Photo Credit: Tosh

Here’s our fabulous DJ Maisie rocking one of Ellie Wollard’s looks, one of our graduate designers from the show – she also DJ’ed at our last show – isn’t she amazing?

 The Designers

Here’s a small selection of images from the show from each of our AMAZING designers plus a video from the event!

ANGEL AND ROCKET (UK) https://www.angelandrocket.com/

Uniquely designed with uncompromised quality Angel and Rocket is a family run, contemporary childrenswear brand for girls and boys from 1 to 12 years.

ALEXANDER EVANS (USA)

Discover a collection of cutting-edge contemporary pieces for kids and tweens, with a focus on oversized chic pieces. This collection offers jackets, hoodies, pants and tops.

BILLIEBLUSH AND BILLYBANDIT (FRANCE) http://www.billiesmarket.fr/en/
Billieblush offers a fun-filled collection just for girls. Billybandit is packed with quirky print t-shirts and cool trainers, making it perfect for boys who are as playful as they are stylish.  

BEBEBEBE (KOREA)

As a contemporary designer kids brand in Korea, BEBEBEBE features delicate detail with original design and activity.

CUTIEFUL LONDON (UK) http://www.cutieful.london/

Cutieful London delivers a collection of luxurious, stylish and pretty cute outfits for girls, aged from 6 months to 10 years old.

DEENA LONDON (UK) http://deenalondon.com

Deena delivers luxury and couture fashion for the childrenswear market.

HOUSE OF JUNIORS (UK)

House of Juniors collaborate with children to create illustrated prints, which capture children’s work through art projects. It is suitable for boys and girls aged from 5 – 16 years old.

ISCREAM (UK)

IScream is a brand created for 4 to 13 year olds. It is a UK modern modest kidswear brand for children.

JNR NATION (AUSTRALIA) https://jnrnation.com/

JNR NATION is a unique and edgy Australian clothing brand that creates handmade statement pieces for its loyal customers across the world.

JENNIDEZIGNS (SOUTH AFRICA) https://jennidezigns.clothing

Classic, quirky African print children’s clothing for every occasion! Made in South Africa.

JUNONA (BULGARIA) https://junonastore.com/en/

JUNONA also offers elegant, everyday fashion and is concerned for both the environment and ethical production.

KARL LAGERFELD KIDS https://www.karl.com/gb/all-kids

KARL LAGERFELD KIDS clothing embodies the brand’s signature design DNA: youthful but chic, timeless but modern. Among the styles in the kidswear collection, girls’ dresses and boys’ t-shirts ensure children can express their fashion flair.

KICOMO BY KIARA C (USA) https://www.kiaracmorrowdesigns.com/

An in house design and manufacturing boutique, along with top quality workmanship are what distinguishes KICOMO by Kiara C.

LITTLE MARC JACOBS https://www.marcjacobs.com/

American designer Marc Jacobs is known for his trendsetting style. His Little Marc Jacobs collection is full of fun cartoon prints — on everything from dresses to tees. Don’t forget to watch out for the ‘Little Marc’ and ‘Miss Marc’ characters.

LITTLE LORD AND LADY (UK) https://www.littlelordandlady.com/

Little Lord & Lady design complementary outfits inspired by traditional British style for children from 1 to 14 years of age.

LULU ET GIGI (CANADA) https://www.luluetgigi.com/

Lulu et Gigi is a brand for those children and teens who have discerning taste and a disposable income. Unique, timeless and chic best describes this Parisienne / Canadian brand.

MADPAX

And so we begin the adventure that is MadPax… Having started as a collaboration between two friends from Phoenix Arizona, who, when wondering why most were plain and boring; set about to reinvent the backpack. Tina Huber, Co-Founder of MadPax says: “We created MadPax on one key principle, to create 3D inspired, progressively modern, backpacks for kids of all ages.” Soon, the Dino inspired MadPax ‘Spiketus Rex’ was born. With multiple pockets, padded shoulder straps but seriously light-weight, MadPax are the perfect fusion of fashion and functionality.

MAISON LOULABELLE (NIGERIA) www.maisonloulabelle.com

Maison Loulabelle is an award winning luxury African childrenswear brand based in Nigeria that is redefining African childrenswear.

ME IN WIEN (AUSTRIA) https://www.me-in-wien.at/en/

Me in Wien has given the children’s fashion a completely new look, the unisex models are unique and puristic with clear cuts, muted colours and a lot of fine details.

MELIS KAPTANOGLU KIDS (TURKEY)

Founded in 2008 by designer Melis Kaptanoglu, a Turkish label among kids haute couture, this self-designed fashion brand creates chic and elegant designs for girls aged 1 to 12 years.

PANDA LONDON (UK) https://pandalondononline.co.uk/

Panda London puts the “fun” in functional – discover the coolest company in the playground, run and owned by mama bears, bringing you the best in kidswear.

YOI SOCKS (SOUTH KOREA)

Yoi Socks offer quirky, fun, ‘poptastic’ socks that will be featured throughout the show complementing various designers.

Emma Wright Photography

ZOOBUG LONDON (UK) www.zoobug.com

ZOOBUG LONDON’s award-winning sunglasses are designed for kids from 0-12 years.

Stylists

We want to give a special thanks to our amazing team of stylists who were part of this show this season. They were amazing! And thank you to all the helpers and the head of zones for keeping the process running smoothly.

Zone One:

Stylist – Akilah Brown @Akilah_b1

Head of zone Lauryn Panton @renelauryn_

Zone Two:

Stylist Georgie Gray @georgieegrayy

Head of zone: Lauren @mi-Bambino_com

Zone Three:

Stylist Sian @fashwank

Head of zone: Cordelia @cordsfifi and Sueanne

Zone Four:

Stylist Nerea @nerea.diaz

Head of zone: Ella Washington @elaikovsa

Zone Five:

Roxzann @roxzannstylist

Head of Zone: Anita @onlyboysandtomboys

Big thanks to TJ, who is also the creator of IScream who was head of back of house on the Friday, with Anita taking over on Saturday for all your incredible work.  

Hair and Makeup 

Of course, a special shoutout goes to Wow Beauty, who were the Official Hair and makeup team at the event! They pulled together incredible looks which made the models shine on the catwalk. And a thank you goes out to Mustela, who are long term supporters of us and Wow Beauty.

The experience

In the social media area, guests could purchase drinks including an exclusive Mini Mode cocktails from the brand —- . They could also snap pictures at the gorgeous balloon backdrop from Dazzle and Fizz. The kids could also play with the #OffTheHook dolls, which were so much fun!   We love seeing all of your snaps so keep sharing!

The buyers lounge was officially open for both Industry and Consumers this season! Industry guests including buyers and press were given the opportunity to meet the designers and discuss their upcoming collections and at the Consumer show, guests could get up close and personal with key items from our designers to see them first hand and even purchase them!

Mini Mode Magazine

The Mini Mode Magazine was also available for Industry Guests and for sale in the Consumer show. It is now available on Issu for you to check out. It includes all the info about the designers from the show, along with gorgeous imagery from our previous show and much, much more!

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