Mini Mode, Global Kids Fashion week hosts childrenswear designers across the world during London Kids Fashion Week. We are passionate about kids fashion and support designers, both emerging and established…. and in this interview series we want YOU to get to know the founders of some fabulous brands a little more.
We’d like to introduce you to Katie, founder of Little Lord and Lady. They showcased on the runway at Mini Mode’s show in February 2019. Keep reading to find out more about the brand and also about the competition we’re running with them!
Mum of two, Auntie Katie to six official, and many unofficial, nieces & nephews, Katie’s life has been eclectic. Starting in Accountancy, following her first foray at University, then on to teaching and her second university life, followed by a long second school life.
Her heart is with children, learning and fabric. A daughter of a Carding Engineer and the Granddaughter of a seamstress, she supposes she was always going to find a place for her in story telling children’s apparel!
Why did you start Little Lord and Lady?
The concept of Little Lord & Lady was born when my sisters were struggling to buy smart clothes for their whole family – who did not want to look the same. My sisters wanted them to look similarly styled – but the children had their own unique characters so wanted to put their own twist on things. Also my sisters wanted classic clothes that covered children appropriately but their children still wanted to play and enjoy like, not be too stuffily dressed. So we thought about what this would look like in a range and we came up with Little Lord & Lady’s quirky & bold style in a full range collection for boys and girls to mix & match to their hearts content.
Tell us about your brand
Quirky, coordinated attire for boys & girls from 1 – 14y, showcasing British Style in unique prints, exquisite fabrics & proud heritage. Little Lord & Lady’s mission is to create high class children’s clothing which embraces Great Britain’s heritage, celebrating its style and culture with modern infusions. Our clothes tell the story of our quintessential British culture, with intricate details and exquisite fabrics.
Going beyond trends, our clothes are still functional and practical, perfect for the diverse life of your child. Our focus is attention to detail and nostalgia– that distinctive collar or silhouette, that unique print with a hint of tradition and heritage knits with a twist.
What challenges have you faced since starting the brand?
A contracting market and pressures on the high street have made navigating the retail space difficult. Finding different and secure routes to market has been a challenge and changing our working practices to accommodate this has been interesting. Our clothing is best represented in boutiques – as the textures and colours are most relevant there – so working online and making the best communications of our beautiful clothes has been a particular challenge.
Where do you get the inspiration for your designs and the aesthetic behind your brand?
Little Lord & Lady creates one collection per season and in that collection are about five stories, each with a different vibe. Truly occasion wear, a smart casual look and an everyday look for boys & girls to ensure every part of their social calender is catered for.
With regards the aesthetic, each fun collection is based on a place in Britain, designed with its history and culture in mind. The colourway based on this place is then used to gather fabrics (for their texture, design and colour) that represent the story, and we create a print unique to that place as well. Together this story speaks of the heritage of a place. For example in SS20 we have designed a story around Brighton – with bright. Bold & eclectic colours, oversized retro florals for the unique print, along with a range of checks and stripes for its vibrant nature. Mainly cottons as this is an every day range but one that could be dressed up for a more special occasion.
What’s next for your brand?
We are asked a lot for Mummy sizes so we are looking at that for the future, but we are also looking at how we can make our everyday collection more accessible by playing around with design, fabrics and price.
You showcased in a previous Mini Mode show. What was your experience like and how did it help your brand?
We loved showing at Mini Mode. It was a great experience and so lovely to be involved with the young people. I felt it showcased the brand well and supported the development of our social media presence in our early days. We are quite new to the industry having been born in 2017, so it was a great way to get out there and get noticed – especially as we are based up North!
Mini Mode is all about empowering and inspiring the next generation. What do you think needs to be done to improve kid’s self-esteem?
I think much more is being done currently to understand mental health for all people and this will have a positive impact on young people. More is being done in schools and in wider communities to raise awareness of what constitutes poor mental health and how we can take responsibility for improving this ourselves. Families are becoming more aware of positive language and how we should be deploying this for our own sanity in our self talk as well as with others.
I think we have a way to go yet in valuing the individual – as busy humans we do have a tendency to pigeon hole – but this part of understanding your own words and actions is, in my opinion, the key to unlocking the power of the one. Once we celebrate the different in our day to day lives, we permit people to be themselves.
And finally, where can people find your brand?
Stores – too many to list all but the biggest in the UK are
Thank you, Katie.
WIN A £30 E-VOUCHER for @littlordandlady
How to enter:
Follow our Instagram page and like this post @minimode_lkfw and follow @littlelordlady. Then tag a friend in the comments and tell us why you like this brand!
For an ADDITIONAL entry, you can also email us at firstname.lastname@example.org with the subject line ‘Little Lord and Lady Competition’ sharing your IG handle and why you like this brand.
T&C’s (please visit Little Lord and Lady’s website for more details)
The competition closes at 1PM GMT Tuesday 14th April 2020. Winners will be contacted by DM.
The voucher just acts like a money off code across the whole purchase including shipping.
This competition is open to all countries that Little Lord and Lady ship to so check shipping costs to your country on the Little Lord and Lady website before entering.
The voucher will be emailed to you after the winner is announced. It is only valid once.