Liberated Folk is the newbie on the block, but is definitely a force to be reckoned with! The new kidswear brand will launch 10th September and has selected Mini Mode for it’s first official industry showcase.
Behind the brand is Paragon Clothing, a key fashion forward garment supplier to the UK high street with 40 years industry experience, and Katie Smith, a very successful design force. Katie, LF’s Creative Director, collaborated alongside Paragon for 12 years whilst she designed for Topshop. She is also the current design talent behind Urban Outfitters’ Outerwear. The duo are at the forefront of fast fashion and new trends. Liberated Folk naturally encapsulates this but, without all the restrictions of womenswear, it is fun free and happy. Katie is also a mama to 2 small girls, which helps to cement the kids brand dream.
Driven by newness in cloth and colour, and optimising Paragon’s specialist areas, Liberated Folk is pushing the boundaries to create product that keeps everyone smiling. The collections are topped with a sprinkle of what children enjoy from the world around them.