Watch the Mini Mode Virtual Runway Show

Welcome to The Mini Mode Virtual Runway Show!

“It has taken us a year to bring this very exciting and innovative way of presenting kids brands to buyers, press and consumers. Times have changed dramatically in the last twelve months in ways that can offer us new opportunities to share our gifts and talents. Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun!” – Amanda Rabor, CEO of Mini Mode


The Designers

Rock and Mouse


At Rock and Mouse we create stylish yet playful and comfortable urban children’s wear for girls and boys from new-born to age of 10.

Our aim is to create clothing that kids will enjoy wearing as they will feel comfortable, confident and unique. We want them to be their first favourite clothes that will hold a great memory of special and fun times they had when wearing them.

Neeva D London

Neeva D London

Neeva-D London specialises in girls’ wear, age 2 to 10 years. Timeless design, our dresses are beautifully made in ethically sources fabric with exquisite craftsmanship & high quality finish.

Maison Loulabelle

Photographer Bear and Pine

Africa’s leading childrenswear brand dedicated to bringing luxurious African inspired kid’s fashion to the global stage.

Chases Closet


Chases Closet is every fashionista’s quickest avenue to unparalleled style and confidence! Chases Closet’s Founder Toni Grimshaw has always loved stand out comfy clothes with a street twist. After having her son, she couldn’t find anything like this on the high street, so she decided to make her own outfits and
Chases Closet grew from there.

Kate Hill


Inspired by Kate’s love of disco, Kate will launch her second collection ‘Oh Sugar’, which will be in keeping with her first ‘Disco Dolly Diva’ collection. Kate hopes to inspire EVERY ‘Disco Dolly Diva’ who wears the pieces that they can share love, light and magic with their fabulousness. ALL they need to do is believe in who they are and SHINE LIKE A STAR…’Oh Sugar’ it is going to be magic!

She’s Fierce by Cara


Cara is tired of not being able to go shopping with her friends and enjoy being a regular kid who can buy clothes off the shelf. The label is called She’s Fierce by Cara because Cara wants the world to know that dwarfism is her strength. 

 Cara Mailey is an 11-year-old girl from Northern Ireland who has a passion for fashion. She’s Fierce is a ground-breaking collection for girls with achondroplasia offering cosy chic loungewear, on-trend dresses, functional outerwear and a party frock for girls age 10-15 years old. 

 We’re very proud that the collection is debuting at Mini Mode, The Virtual Runway Show modelled by Cara Mailey. 

 A CBBC documentary has been made of Cara going through the process of creating She’s Fierce, doing the photo shoot and meeting with Buyers to sell the Brand and will be shown on TV in 2021.


Our Sponsors

This season Mini Mode has teamed up with Harumika, an award-winning toy brand that combines art, craft and fashion and VIP Pets Mini Fans, a fashionable and collectible range of dolls with a passion for hairstyling, just like their idols’ VIP Pets, who sponsored Mini Mode’s Virtual Show.


Harumika’s themed toy mannequin collections are a big hit with young budding fashionistas who can create their very own line of bespoke couture designs without the need for any needles, thread, glue or scissors. This season Harumika is launching a new collection to appeal to a new generation with designs and fabrics inspired by creative agency NellyRodi.

VIP Pets Mini Fans

VIP Pets will be showcasing their new range of dolls – VIP Pets Mini Fans on the runway at Mini Mode. The VIP Pets Mini Fans are new characters in the latest VIP Pets animated YouTube series Kitoons. They are the cool, crazy supporters of the VIP Pets, and just like their idols, they share a strong passion for hair.

VIP Pets Mini Fans are working with the Mini Mode team to create a collection of wigs for the show’s models to wear on the runway, duplicating the long, colourful hairstyles from the VIP Pets Mini Fans dolls. The VIP Pets Mini Fans dolls themselves will also feature on the catwalk alongside the show’s models.